Whilst hordes of shoppers dashing for that last bottle of Chanel No.5 on Christmas Eve has become a rare sight, the peak season frenzy is very much alive and kicking. But what has changed? It’s simple: last-minute shopping has become an online affair where nobody gets hurt, but competition is rife.
Unlike bricks and mortar stores, eCommerce retailers’ Christmas delivery cut-off dates vary from business to business. Product types, fulfilment operations and courier partners often determine the last Christmas order date to guarantee festive order fulfilment for your customers.