Expanding your brand across borders internationally can feel like a daunting task. As much as you want to grow your business, breaking into an unknown market (such as the UK eCommerce market) can be challenging. Though many have low hopes for the UK economy in a post-Brexit world with a looming recession – new data helps confirm positive outlooks in key retail sectors.
Unfortunately, we currently have an energy crisis, increasing inflation, trade disruptions and political instability. However, eCommerce is stronger than ever, with the UK being the third largest eCommerce market in the world – next to China and the states. Uk customers are more involved than ever in online shopping. In this key growth period for online brands in the UK, is it time for your brand to expand there as well?